Innovative and intuitive pod system, developed for the world's one billion adult smokers.

OUR STORY
This is our story and the idea behind the name "EVOVE".
Started in 2016
It all started in 2016, when two former smokers, Samuel and Hitesh, came together and founded SALT LABS after working in e-cigarette and tobacco industry for years. Since then, the company is on a mission to better the lives of smokers by developping alternatives. We obsessively believe that everything evolves and smoking is no exception. Cigarette is not sexy anymore. Vaporization technology is the disruptor that will reshape the way people obtain nicotine for hundreds of years. SALT LABS, together with its brand EVOVE, is here to contribute to that disruption.
Vaporization technology is the disruptor that will reshape the way people obtain nicotine for hundreds of years.
In SALT LABS
Here in SALT LABS, a transnational team of professionals with different industrial backgrounds work together for a bold vision: cigarette will become a niche product like cigar and smoker evolves to a better alternative in the near future. We strive to be one of the pioneers in this evolution. Thus the name "EVOVE", our first e-cigarette designed for the world's one billion adult smokers.
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OUR PERSPECTIVES
Our attitude towards "EVOVE"
Consistency, satisfaction, and simplicity.
We believe consistency, satisfaction and simplicity are 3 key factors to design a satisfying alternative to cigarette. E-cigarette technology has gradually improved over the last decades. However, in order to become a natural and effortless substitute to traditional cigarettes, e-cigarette technology has to evolve further to address the gaps related to sensorial satisfaction, product consistency and user convenience. We at SALT LABS are striving to better understand the needs of consumer and to design our product accordingly.
The fundamental driver of the vape category.
We believe innovation in vaporization technology and nicotine delivery system are the fundamental drivers of the vape category. We believe that breakthrough in sensorial experience and nicotine satisfaction will come from fundamental improvement in the core vaporization technology. In order to actualize the scientific potential of controlled vaporization of e-liquid, we have have taken a greenfield approach towards technology development. Initially, we focus on understanding the building blocks (impact of design variables on the output parameters) and then use the knowledge to select / engineer the specific materials and design parameters. The journey is long and challenging; but every new development is taking us closer to our envisioned product.
We are always ready to answer questions.
We recognize that smoking alternative remains a controversial subject and nicotine is a very addictive substance which should not be used by non-smokers, especially by minors. Smokers should have full access to educational resource before making decision switching to EVOVE. And we are always ready to answer questions from smokers. Here are some scientific research and opinion which will offer your various perspectives towards vaping as a technology and category.
RESEARCH
Here are some scientific researches and opinion which will offer your various perspectives toward vaping as a technology and category.

Gov.uk

E-cigarettes around 95% less harmful than tobacco estimates landmark review

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Gov.uk

An expert review of the latest evidence concludes that e-cigarettes are around 95% safer than smoked tobacco and they can help smokers to quit.

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