Consistency, satisfaction, and simplicity.
We believe consistency, satisfaction and simplicity are 3 key factors to design a satisfying alternative to cigarette. E-cigarette technology has gradually improved over the last decades. However, in order to become a natural and effortless substitute to traditional cigarettes, e-cigarette technology has to evolve further to address the gaps related to sensorial satisfaction, product consistency and user convenience. We at SALT LABS are striving to better understand the needs of consumer and to design our product accordingly.